Bacardi launch two new rum flavors: Wolf Berry and Black Razz

Rum-king Bacardi has introduced two advancements in flavor revolution, Bacardi Wolf Berry and Bacardi Black Raz

It is the first time for a rum producer to add this kind of flavors in a bottle of rum. The two new rums represent groundbreaking developments in ingredients never before infused with rum—Bacardi Wolf Berry with blueberry and wolfberry, and Bacardi Black Razz with raspberry and black sapote.

This is a huge step in the history of Bacardi product, by the past the brand born 150 years ago in Cuba, only created rum for only distinction its age: Superior (between 1-2 years), Gold (2-3 years), Reserva (5 years), Bacardi 8 años and the new spicy one Oakheart (3 years)

Before you taste it, here is a description of both innovations:

Bacardi Wolf Berry infuses blueberry and the exotic, sweet and tangy taste of wolfberry, also known as goji berry. The distinct combination creates a vibrant spirit, with a robust aroma and compelling taste. Bacardi Black Razz is raspberry flavored rum with the addition of black sapote, a type of persimmon, boasting a rich, chocolate-like taste that is both refreshing and sweet with a deep and bold flavor profile.

These flavors can be chilled and served as shot drinks or mixed with lemon lime soda.

In addition to this innovation, it’s also the launch of a new type of packaging, Bacardi has created unique packaging with an unexpected twist—breakthrough temperature and light activated bottles. When chilled, Wolf Berry reveals a red claw mark across the label and Black Razz unveils an enlarged brilliant red berry logo.

This is a big and interesting challenge for Bacardi; we can wish them the same success as the vodka actually known.

source: Bacardi INC U.S.A

Bacardi and Jay-Z unveiled a new cognac named: "D'usse"

The success of Sîroc, famous vodka distilled in France and owned by Diageo and the Rapper-producer Diddy has made some ​​envious.

Indeed the group Bacardi and the other hip-hop star of New-York Jay-Z, announced May 9, the launch of a new cognac, ultra premium under the name of D'usse (pronounced Dew-Say).

This cognac will be only available in the U.S. in September. The price of the bottle will be run around $45 per 750-ml bottle.

This brand aims to compete with other prestigious cognac like Hennessy, Remy Martin and Courvoisier.

Cognac is not one of the most famous alcohols among young consumers, but a trend is happening around that spirit. Indeed we can remember the performance of Kanye West at the MTV Video Awards 2009, bottle of Hennessy in his hand.

This is certainly a test before a launch in the Asian region, where consumption of cognac is much more popular, in particular in the promising Chinese market.

We can expect blatant product placement in the next video clips of Jay-Z, as in those of different Def-Jam artists, and why not become the official cognac of the new NBA team, the Brooklyn Nets . It may be noted the experience of the Brooklyn rapper in this domain after the promotion of Ace of Spade champagne in collaboration with Armand de Brignac, and charity concerts organized in partnership with Absolut Vodka (Pernod Ricard).

Bottle of D'usse

source: xxlmagazine.com

Absolut Vodka Strategy to increase its sales in the United States

I begin this series of strategic articles by the brand Absolut Vodka, which after some difficult years, decide to react in the U.S. with an aggressive commercial strategy:

To revive a brand for which it has invested $ 8.3 billion, the French group Pernod Ricard has decided to lower its prices while pursuing a policy of premium brand.

To maintain the premium image, Pernod-Ricard has recruited a team of sales representatives who have the distinction of being young, handsome and blond. Their mission: travel to all major U.S. cities (Chicago, Miami, New York and San Francisco) and promote the famous vodka in trendy places, ie bars, nightclubs and hotels.

Their strategy: They offer a free-trip of one week in Sweden, where barmen’s and owners will discover the secrets of the famous grain alcohol. In exchange the VRP requires a good exposure of the brand in their establishments. As you might see the last time you have been clubbing or partying, you can see more and more, Absolut shelves behind the bar.

Finally, to support this new business strategy, the parent company to decide to reduce by 10% the price of his vodka, to become competitive with its direct competitors such as Skyy or Sobieski.

Result: Increased sales by 3% in 2011 after falling by 10% between 2008 and 2010. 

Next Article: The new marketing strategy

Source: Capital.fr