The consumption of wines
according to grape variety and color is relatively balanced, Americans consume
almost as many whites wines (44%) than red (45%). Women generally prefer white wine and
rosé (11% of the total consumption of wine), while the choice of men is on red
wine. On grape varieties,
consumers prefer the Chardonnay (60% of consumption), Merlot (15%) and Cabernet
Sauvignon (13%). But those recent years,
American consumers are looking for new tastes, Australian wines; Chilean
and Argentinian are becoming increasingly popular. The reasons for this success are
varied: a label more attractive, easy drinking wines, the agreements signed
between local producers and American distributors...
In terms of packaging, 96% of
Americans prefer glass bottles. Nevertheless,
the country is open to intense competition; new formats have emerged as the
Bag-in-box 3 and 5 liters. In
recent years, sales of bag-in-box 3-liter increased significantly. This is due to the fact that the
bag-in-box is cheaper to produce than the bottles and can have an area of
information on the packaging ten times larger than a conventional bottle. Once opened, the packaging keeps the
wine fresh for several weeks. This
advantage makes it possible to attract new consumers. Tetra-Pack packaging also offers
brick, other than the bag-in-box. Cans
of wine are also available, but
sales of these two types of packaging are marginal.
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