Sunday, May 27, 2012

Bacardi and Jay-Z unveiled a new cognac named: "D'usse"

The success of Sîroc, famous vodka distilled in France and owned by Diageo and the Rapper-producer Diddy has made some ​​envious.

Indeed the group Bacardi and the other hip-hop star of New-York Jay-Z, announced May 9, the launch of a new cognac, ultra premium under the name of D'usse (pronounced Dew-Say).
This cognac will be only available in the U.S. in September. The price of the bottle will be run around $45 per 750-ml bottle.

This brand aims to compete with other prestigious cognac like Hennessy, Remy Martin and Courvoisier.

Cognac is not one of the most famous alcohols among young consumers, but a trend is happening around that spirit. Indeed we can remember the performance of Kanye West at the MTV Video Awards 2009, bottle of Hennessy in his hand.

This is certainly a test before a launch in the Asian region, where consumption of cognac is much more popular, in particular in the promising Chinese market.

We can expect blatant product placement in the next video clips of Jay-Z, as in those of different Def-Jam artists, and why not become the official cognac of the new NBA team, the Brooklyn Nets . It may be noted the experience of the Brooklyn rapper in this domain after the promotion of Ace of Spade champagne in collaboration with Armand de Brignac, and charity concerts organized in partnership with Absolut Vodka (Pernod Ricard).
Bottle of D'usse

No comments:

Post a Comment